the secrets to creating engaging video tours that showcase your rental property’s best features and attract quality tenants.
Mastering the Art of Filming a Captivating Video Tour of Your Rental Property
Given the prevalent trend of capturing and watching videos nowadays, it’s no wonder that it has trickled down to rental video tours. In-person property showings can take up a good portion of time when potential tenants can simply check the video first and see if it reveals features they like.
Landlords may feel intimidated by the prospect of creating a video tour but if you pay attention to specific tips, it’s easy to make one. In time, you might even craft them for all your rental units. With more rental property listings using videos to attract more views, it’s time to consider applying this advertising strategy to your own properties.
As easy as engaging the services of a professional videographer is, it can still mean spending extra cash. You can easily use your smartphone since recording and editing can be done quickly and effectively. Here are some other things landlords should know about filming video tours:
Benefits of Rental Video Tours on Your Rental Unit
Even if attractive images can draw interest, property video tours also engage plenty of viewers. It’s dynamic and allows prospective renters to get a sneak peek into the property, inspiring them to imagine what it’s like to call it home.
When you release a video, it makes it convenient for those living a good distance away to check out the rental space. If some people have busy schedules, they can watch the video first before booking an in-person tour.
Filming the Rental Video Tour
While filming your video tour, replicate the experience of a physical one and make it as personal as you can. You can stage the rooms beforehand to make them look cozy so that the prospective residents can picture occupying the unit. Ensure that the application form, contact information, and other required links are easily found online so that after watching, so the viewer can arrange a property showing right away.
Create a No-Cost Video Tour
If you prefer crafting a rental video tour on your own, you just need to understand the mechanics of filming to achieve the best results. Here are some tips to help you:
Select the Right Equipment
To ensure you produce a high-quality video tour of your rental, pick excellent equipment. By no means does this translate to purchasing the most expensive gadget, a smartphone does the job flawlessly.
You can also borrow equipment if you aim to have great footage. You may want to have additional lenses to create the best shots. What’s more, to ensure your camera remains steady when shooting the video tour, having a tripod is advisable.
Film in Landscape Mode
Once you have secured the right equipment, you can start filming. Movies are often filmed in a landscape setting to maximize the shots. The viewing experience is more satisfying and potential tenants can easily zoom in on the details. Landscape mode also gives the most realistic viewing experience.
Focus on Lighting
The best lighting that limits the appearance of harsh shadows is during the early morning and late afternoon. These times of day are known as a golden hour since the since is not yet at its peak and often emits warm tones.
Too much direct sunlight can leave your video overexposed. This makes it hard to see the actual background or details. If you’re having trouble with lighting, you can close your blinds or postpone the filming until the light is softer.
Record the Audio After Filming
Filming and recording audio at the same time can be challenging. Here are some tips to take into account when you plan to narrate in your videos:
- Record a voiceover separately from the video and mention vital details about the property.
- Place your audio on mute when shooting the footage and add the voiceover during the editing process
- Incorporate soft music to enhance your video. The right background music can create a charming mood and make transitions between shots and voiceover edits more seamless.
Framing Shots and Limiting the Zoom
Picking the right angles when capturing a video or photo is important. Standing in a corner can give you the best view. You should also take plenty of shots so you can choose from the best ones. As tempting as the zoom feature of your smartphone is, avoid using it at all costs. If you don’t want any blur in your footage, it’s better to physically move closer to tighten a shot in your property video tour.
Mind Your Fingers
A lot of times people can fail to realize that their fingers are covering the lens of the camera. This makes it hard to edit after. You can also spend a lot of time repeating the filming process due to this mistake. Always pay attention to the corners of the lenses when filming as even a partial obstruction can impact the viewer’s experience.
Keep Your Hands Steady
Shaky footage makes viewers lose interest quickly so strive to stabilize your hands. You can place yourself in the corner of the room, against a wall to ensure a wide and stable shot is captured. Try to keep the phone close to your body to eliminate shakiness. You can also purchase a tripod so all the footage is steady.
Edit Your Video and Connect an Engaging Story
There are plenty of editing tools and software in the market you can utilize for your rental video tour. You can use iMovie, Splice, VidTrim, or Adobe Premier Pro. Make sure that the video has a nice flow and highlights the property’s best features.
Bottom Line
If you want to remain competitive and reduce rental vacancies, you need to start using rental video tours. Pay attention to your angles, use the right equipment, and don’t forget to highlight the property’s best features.
If you’re looking for a trusted property manager to help you market your vacant rental space, contact Keyrenter South Florida today!